We teach mobile SEO that actually improves your search rankings
Since 2016, we've been running live webinars focused on one thing: helping people get better mobile search performance. No theories or outdated tactics—just techniques that work right now, with direct feedback from instructors who've done this work professionally.
How we got started
In 2015, I was consulting for a retail client who watched their traffic drop 40% after Google switched to mobile-first indexing. Their desktop site ranked fine, but their mobile version had rendering issues, slow load times, and structured data that didn't work on phones. We fixed it over three months and got the traffic back.
After that happened four more times with different clients, I realized most people didn't understand how mobile indexing actually worked. They knew it was important, but they didn't know which technical factors mattered or how to test them properly. So I started running webinars to show the specific steps I used when auditing mobile sites.
That was 2016. We've been doing this ever since, with the same focus: teach people to identify and fix the mobile SEO problems that actually hurt rankings. No generic advice about "making your site faster"—we show you how to measure render time, optimize critical path CSS, and test your fixes in Search Console before pushing them live.
What makes our training different
Live problem solving
You bring real sites with real issues. We walk through the audit process together, showing exactly what to check and how to interpret the data. You see the full diagnostic process, not just a list of steps.
Tool-specific techniques
We teach using the actual tools you'll use: Chrome DevTools, Lighthouse, Search Console, PageSpeed Insights. You learn the settings that matter and the metrics that predict ranking changes.
Direct feedback
During webinars, you can ask about your specific situation. If your mobile site has an unusual setup or a problem we haven't seen before, we troubleshoot it together until we find the cause.
Post-session resources
Every webinar includes a technical checklist and testing script based on what we covered. You can follow the same process we demonstrated when you audit your own sites later.
What you actually learn
Our webinars focus on the technical factors that affect mobile rankings. You learn to identify problems with mobile rendering, fix issues with viewport configuration and touch elements, optimize images and fonts for mobile connections, and test changes using Google's mobile usability tools.
We also cover mobile-specific indexing behavior. That means understanding how Googlebot crawls mobile sites differently, what causes mobile indexing delays, how to diagnose when your mobile and desktop content diverge, and how structured data needs to be implemented for mobile-first indexing.
- Diagnosing Core Web Vitals problems using field data from real users
- Fixing layout shift issues that specifically affect mobile rankings
- Optimizing JavaScript rendering for mobile Googlebot
- Testing mobile usability before Google finds the problems
- Understanding when mobile page speed actually impacts rankings
These aren't general best practices. These are the specific technical checks I run when a mobile site isn't ranking as well as the desktop version. The same process every time, adapted to whatever CMS or framework the site uses.
